Monday, April 18, 2011

Final/Communication Banquet

For the final project I have planned out to design an two fold banquet programs 8.25X5.25:  full bleed 0.125, 4 color, with 0.25 margin for this design. 

Call to Action:  Program itself, it gives an outline of the night, it answers what when where & how!

Targeted audience:  Communication Graduates, Faculty, and guests! 

Budget for this project: 500 programs two fold 4 color at Quick Print cost $285.00
                                  


Rough Drafts





Fianl Product


This project was personally fun for me because it took every concept what we learned in class to reality.  I worked with 6 team members, that had the final say about the design.  In all the previous projects we just designed something of our taste then we had ideas from Mrs. Benson or peers to make changes on our days we had online screen critiques.  I actually got to experience factors of dealing with Quick print (weight of the paper when print and then getting the programs scored), team members:  approving style of the graphics, fold, colors, word usage.  Honestly after bringing this to a final product, I was more proud of this design, for the reason it brought in live experience with what I want to do with my career.  
Mrs Benson I want to thank you personally for this!

Images Copyright by Istock by permission of Instructor

Wednesday, April 13, 2011

Magazine Ad

Target Audience:  Young Women 18-30/ How to deal with Stress!!!

Call to action:  Microsoft tag Specs 4/C Raster  Cosmopolitan Magazine:  8 1/4 x 11 1/8, .125" bleed .25" margin CMYK

10 Thumbnails

Rough Draft
Magazine Specs
Final design for this project, all images from Istock & Microsoft by permission of my instructor. This piece was amazing to have fun with.  The thought process of stress is something everyone can relate to.  I learned researching for this project of cost it would take to place an ad such as this, for example $125,000.00 for an inside cover. 

Monday, April 4, 2011

Logos

For this assignment we are to find a logo that has changed & discuss its changes, while providing our own opinions of the new/old design.




Old

New

Old Logo:  colors are warm, but boring, design is well centered & aligned, doesnt catch my eye, although i think they were reaching for an authentic look

New Logo:  bright colors to catch costumers,  graphically pleasing with the slanted bell, bold font brings in more attention

Newspaper Ad Specs

Our project was to develop an ad to run in the Collegio with a $96 budget, no bleed, 0.25 inch margins, 4 column width 6", Indesign file 7.71"x6".  Call to action:  bring in communication majors to the banquet  Targeted audience:  All Communication majors & Faculty

 Thumbnails


 










Bitmap Image/Final Image
Copyright@Jodi Heflin




Final Product of Newspaper Ad